Taylor's Port

A traditional product wants to attract a new, younger customer.

  • Video Editing

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The Perfect Finishing Touch

Taylor’s Port

Taylor’s Port wanted a video campaign to attract a new audience to their range of ports. The challenge they set was to still attract the usual customer for port, who were older married couples, but also attract new young professionals to their range of drinks. Instead of running two separate campaigns, I came up with the concept where we marry the two customer types together into one campaign as one family of different generations. They would come together to enjoy a post dinner drink, which is where I coined the tagline "The Perfect Finishing Touch".

With one campaign running instead of two, this reduced costs and planning to film additional scenes for the holiday season at the same time helped save on the budget. With the editing complete, the videos were ready to be targeted at both generations.

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