RobinsonsOld Tom
A video campaign as sweet as the beer.
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Old Tom
Robinsons
Robinsons brewery had recently rebranded their flagship beer "Old Tom" which has been a staple of theirs since 1899. They wanted to push their new branded bottles for home consumption on social media and after discussing many ideas, we agreed on a concept. Through all the renditions of design the bottles had been through, the beer was still the same. This concept would establish the theme of the videos - even as time goes on it's "still the original and the best".
With the concept agreed upon, I also arranged how many variations of videos we could do with the arranged budget. Both desktop and mobile videos could be edited within budget. This included a Christmas themed set of videos for a seasonal push.
The creative process was a matter of using past labels from the brand's archive to create a timeline of the brand's evolution, with the room’s surroundings changing with it. This included background music changing with the era, as well as sourcing all sounds.
When complete, the video campaign won 'Best use of YouTube on a Small Budget' at Youtube’s Works for Brands competition. You can see a profile of the video campaign here on the awards page.
