Vertbaudet are a French children’s clothes company which launched a UK site in 1997. They wanted a campaign to promote their new range titled: The Indestructibles Collection.
A campaign was created outlining the decline of parents taking their children to the park, with the aim of showcasing how exciting the outdoors was for children. The campaign parented itself with "mummy bloggers" as their outreach would benefit the campaign. Using material submitted by the partners, videos and other material were to be edited to support the campaign.
A "mission pack" was created and sent to the parents of the children. Each pack contained clothes from The Indestructibles Collection, a GoPro camera, and a activity sheet was created for children to complete tasks. With the tasks carried out and filmed by the parents, their recording were edited for social media with music, sound and animated characters added also.
With the creative assets of the activity sheet and the videos edited, the campaign launched with over 46,500 views and an increase of 36% in branded search volume. SEE ALL THE VIDEOS