GESS Education
Video campaign for the education industry using motion graphics.
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#BrightIdeas
GESS Education
GESS Education offers global exhibitions and conferences on educational supplies and solutions. They requested video assets to promote their latest event in Dubai. The premise of the event was the tagline #BrightIdeas, with the intent to bring together ideas from all sides of education.
My concept was pitched as to view the campaign from the perspective of a student, asking questions about how things work and how they changed over time. The concept evolved to showing how the inventions we take for granted only came about when someone asked a question on how to improve them (light, flight and computing). I opted for motion graphics rather than capturing or finding video material so I illustrated, animated and sourced sounds and music myself to create a series of short bumper style videos. These videos were showcased at the event and included in a video campaign.
