Athleat

Social media campaign materials for the fitness industry.

  • Graphic Design

🍖

image description

#IEATATHLEAT

Athleat

With their industry expert contacts in the nutritional and fitness industries, Athleat cater their products to customers who want a healthy diet and their bodies at peak performance. They requested materials for their social media campaign, with the goal to increase their engagement on multiple platforms.

After conducting research into their user base and discussing our options for developing creative ideas, the first step was to analyse the content their user base was already familiar with, and what they engage with. Engagement and motivation posts around workouts were the most popular. With the wish to increase traffic on their Instagram platform, a short animation was produced featuring a recipe from their website.

The outcome was the number of fans to their Facebook page have been increasing 145-277 a month, and their engagement rate is above the industry standard.

image description
Motovation Post
Product Post
Motovation Post
Product Post
image description
Recipe Animation
image description
Motovation Post